The European consumer is more and more sensitive to potential risks linked to the health and safety factors of products:

- Allergies
- Cancer risks
- choking, etc

Regulations are becoming more complex:
- Azocoulourant Directive
- Nickel Directive (Accessories)
- Cadmium Directive (coating)
- Formaldehyde regulated in certain countries...
- without forgetting REACH

Import products are more and more numerous and a company now needs to know how to differentiate itself.